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Blogs And Marketing

Blogging

Marketers are experimenting with new ways to market to consumers, instead of advertising on blogs, they are marketing directly to bloggers.
In 2007, close to seven out of 10 respondents to a Manning Selvage & Lee survey said that targeting influencers including bloggers was a tactic they currently used or one they planned to use.
A study [...]

Women Viewing Blogs As Mainstream

Blogging

Approximately, 36.2 million women actively participate in the blogosphere every week according to a new survey from BlogHer conducted by Compass Partners.
The survey found that 15.1 million women publish at least one blog post per week and 21.1 million read and post comments on blogs at least once per week.
More than 40 percent of women [...]

Blog Reading Is A Habit

Blogging

Researchers at the University of California Irvine have released a study about the habits of blog readers.
The study focuses on blog readers instead of blog writers. The study looked at the reading habits of 15 participants of differing ages to see how they consume content and interact with blog and blog writers. It found that [...]

European Blog Search Engine Launches

Blogging

The European Internet start-up Twingly has launched its spam free blog search engine in private beta.
To be included in the private beta launch users can request an invitation here.

“We will have worldwide coverage but are concentrating on being number one in European blog search, both by controlling spam and working with all different languages”, [...]