Archive for January, 2009
More Marketers Turning To Social Media Advertising
UncategorizedDigital marketing technology firm, Datran Media has released the results of its third annual survey of online marketing professionals.
The survey found that most marketers plan to use display advertising (59.2%), behavioral targeting (65.1%), audience analytics (76.1%), targeted email campaigns (80.8%) and ad networks (63.2%).
Most marketers also believe that email advertising helps increase sales through other [...]
Blog Posts To Be Made Into Newspapers
BloggingWith the newspaper industry struggling you would think anyone wanting to start a new venture in print media would have to be foolish.
That’s just what a Chicago based start-up called The Printed Blog plans to do. The company says on its Web site that it “is the world’s first daily newspaper comprised entirely of blogs [...]
TypePad Connect Expands To More Sites With OpenID
BloggingSix Apart has expanded its TypePad Connect feature to now support Vox, Google, Yahoo, Blogger, LiveJournal, WordPress and AOL through OpenID.
From the Six Apart Blog. “We did this because we know that just as the future of traditional media wasn’t a small group of large publishers controlling all of the news, the future of the [...]
Older Americans Comfortable With Technology
UncategorizedTNS Compete and the Consumer Electronics Association (CEA) have released a new joint study on how older Americans shop for and use consumer electronics.
The study, “Greying Gadgets: How Older Americans Shop for and Use Consumer Electronics,” found that the age segments of 50-somethings, 60-somethings and 70+ use many technologies at or near comparable rates as [...]