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Online Ad Revenue Hits $5.5 Billion

Ad Networks

In a challenging economic environment that has hit other media sectors with greater force, Internet advertising revenues in the U.S. were at $5.5 billion for the first quarter of 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The figures represent a 5 percent decline over the same period in 2008.

“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” said Randall Rothenberg, President and CEO of the IAB.

“Nevertheless consumers are spending more and more time with interactive media. For this, and other reasons, interactive media continues to gain share of marketing spend. We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers-and in this economy, digital media will be a core component of any successful marketing campaign.”

David Silverman, PwC Assurance partner, echoed the observation that interactive advertising has been less affected by economic conditions that other media.

“Current economic conditions are clearly challenging,” Silverman said. “Nonetheless, interactive media continues to consume a larger piece of the overall advertising pie.”

According to April data from comScore, AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo Network (167.1 million).

New ad network Fox Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

Friday, June 5th, 2009 at 5:13 pm and is filed under Ad Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.