U.S. Ad Spending Sees Q1 Drop
UncategorizedOverall U.S. advertising for the first quarter 2009 was down 12 percent compared to the first quarter of 2008, according to a new report from Nielsen.
Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter.
All measured media showed negative growth in this challenging economy, ranging from Spanish-Language Cable TV (-1.1%) to local Sunday supplements (-37.7%).
“These first quarter results will hardly come as a surprise to an advertising industry that’s struggling just like many other areas of the American economy,” said Annie Touliatos, VP of Sales Development for Monitor-Plus, Nielsen’s ad tracking service.
“Now more than ever it’s important for buyers and sellers to adjust to the changing competitive landscape by carefully analyzing the wide range of advertising intelligence that Nielsen can offer.”
Television remains the dominant medium for advertisers, accounting for two-thirds of all ad dollars. Network TV, the largest media category with $5.76 billion in ad dollars in the first quarter, declined 4.8 percent. Spanish-Language Cable TV fared best, falling only 1.1 percent, while syndication was hit the hardest at -18.8 percent. One positive area was African-American television (a subset of network, cable, sundicated and local), which grew a healthy 7.9 percent.
Monday, June 8th, 2009 at 5:04 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.